Beyoncé’s Cécred Lands in Ulta Beauty: The Queen’s Reign Over Haircare Continues
Beyoncé is proving yet again that she’s not just an entertainer—she’s a business powerhouse. Her luxury haircare brand, Cécred, is set to launch in over 1,400 Ulta Beauty stores and online starting April 6, 2025. This move marks Ulta’s biggest exclusive haircare launch in history, further cementing Beyoncé’s influence in the beauty industry.
Cécred’s Glow-Up: A Year of Success
Launched in February 2024, Cécred has taken the haircare world by storm with its science-backed, salon-quality products designed for all hair types and textures. The Foundation Collection—including the Hydrating Shampoo, Conditioner, Fermented Rice & Rose Protein Ritual, and Restoring Hair & Edge Drops—will now be widely available at Ulta Beauty, making it easier than ever to achieve Beyoncé-level hair goals.
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And in true Queen Bey fashion, she didn’t just make an announcement—she made a moment. With a stunning social media reveal, Beyoncé, draped in a sleek white satin gown, let her flawless, flowing hair do all the talking. As she gracefully exited the frame, the words Cécred x Ulta sealed the deal.
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Her mother and Cécred co-founder, Tina Knowles, also joined in on the excitement, sharing videos celebrating the moment.
A Game-Changer for Ulta and the Beauty Industry
Ulta Beauty, known for carrying some of the biggest beauty brands, is calling this partnership unprecedented. Not only will Cécred products be available for purchase, but Ulta is integrating the brand into its in-store salons—a first-of-its-kind move that will bring Beyoncé’s transformative haircare philosophy directly to consumers.
“As the only specialty beauty retailer with a full-service salon in every store, Ulta Beauty is perfectly positioned to bring Cécred’s salon-quality formulas to more people,” Ulta Beauty executives said in a statement.
The Beyoncé Business Empire Keeps Growing
The Cécred x Ulta deal is just one of the latest power moves from Beyoncé. Fresh off her Grammy win, she’s already announced a Cowboy Carter tour, expanded her luxury fragrance line CELUMIERE, and introduced SirDavis Cognac, keeping fans excited and financially unprepared.
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But let’s be honest—when Beyoncé drops luxury, quality, and innovation, the BeyHive is ready to show up and spend. Whether it’s music, beauty, or business, Beyoncé continues to prove that she’s always ten steps ahead—and we’re all just trying to keep up.
For more on Cécred’s Ulta Beauty launch, visit www.cecred.com.
Photos: Julian Dakdouk/Parkwood Media / Getty