The Rise of Romance Scams and How to Protect Yourself on Dating Platforms
As the popularity of dating platforms rose, so did the opportunities to take advantage of unsuspecting users. Fake dating sites, code verification scams, photo scams, and sugar daddy schemes are just a few examples of how scammers target individuals seeking connections. Understanding the warning signs and learning how to protect yourself is essential for anyone navigating the online dating world.

According to a 2024 US survey, 53% of male and 47% of female dating app users have fallen victim to a romance scam. In the UK, a recent survey revealed that 38% of dating site users were asked for money by another platform user, and surprisingly, 57% of them complied. These alarming statistics highlight the importance of staying vigilant.
Romance scams have persisted for many years and show no signs of slowing down. They encompass a wide range of tactics, from creating fake dating sites to blackmail schemes. These scams prey on trust and vulnerability, exploiting people’s desire for love and companionship.
How Scammers Operate
Fake Verification Codes
One common scam involves sending fake verification codes via text or email, pretending to be from a legitimate dating platform. The scammer lures their victim into clicking on the link, which then requests personal information such as credit card numbers or Social Security details. These schemes often succeed because they mimic the appearance of genuine platforms.
Photo Scams

A cybercriminal might convince a target to send their personal data in exchange for intimate photos. Another variant involves scammers building trust over social media, convincing victims to undress, and then blackmailing them with the recordings.
Sugar Daddy Scams
Pretending to be wealthy benefactors, scammers often offer financial support in exchange for companionship. After gaining trust, they ask for personal information or demand an upfront fee to send an “allowance” that never arrives.
Catfishing and Hatfishing
Catfishing remains a classic scam, where fake photos or personas are used to deceive victims. A related trend, hatfishing, involves wearing hats or head coverings in all profile pictures to hide baldness. Research indicates that 16% of people with thinning hair or baldness engage in hatfishing to improve their perceived attractiveness.
Recognizing the Signs of a Scam

Scammers rely on speed to exploit their targets before doubts arise. They often declare love quickly, make exaggerated promises, or even propose marriage. A typical tactic is persuading someone to move off the dating platform, citing convenience. This shift removes the safety features provided by most dating apps and can expose your personal contact details. According to a survey, 58% of dating app users aged 18–29 feel that dating platforms are a safe way to meet people, but that safety diminishes when communication moves to private channels.
Legitimate profiles tend to include multiple photos, including full-body shots and often link to social media accounts like Instagram or Facebook. In contrast, fraudulent profiles may lack depth, feature few photos, or appear too perfect. If someone’s interests seem like a mirror image of yours, it could be an attempt to gain trust.
Other warning signs include awkward or disjointed conversations, poor grammar and spelling, and an unwillingness to engage in video calls. Scammers might also promise to visit but cancel at the last minute, often citing emergencies or work-related issues. Their excuses may sound elaborate, but they’re designed to keep you invested.
Requests for money are a major red flag. A scammer might ask for financial help with plane tickets, gambling debts, or personal emergencies, often weaving in a sob story to elicit sympathy. These requests often escalate as the scam progresses, leaving victims emotionally and financially drained.
How to Protect Yourself

Protecting yourself on dating platforms begins with awareness and caution. Here’s how to stay safe:
- Limit What You Share
Scammers often scour social media profiles to tailor their scams. Be mindful of what you post publicly, and avoid sharing personal details that could be used against you. - Verify Their Identity
Arrange a video call early in the conversation to confirm that the person matches their profile. Seeing their face and hearing their voice can reveal whether they’re genuine. - Avoid Sending Money
Never send money, intimate photos, or personal information to someone you haven’t met in person. Scammers frequently request payment through untraceable methods like gift cards, which should raise immediate suspicion. - Use Reverse Image Searches
Conduct a reverse image search to see if the person’s profile photos have been stolen. Free tools like Google Reverse Image Search can help identify fake accounts. - Refer Them to Authorities
If someone claims to be abroad and requests financial assistance, direct them to their country’s embassy or consulate. Legitimate issues are better handled by official channels, not individuals.
The Emotional Impact of Romance Scams

The consequences of romance scams go beyond financial losses. Victims often feel betrayed, ashamed, and hesitant to trust others in the future. These emotional wounds can take time to heal. It’s important to remember that being scammed does not reflect poorly on the victim—it highlights the sophistication of the scammer’s tactics. Seeking support from friends, family, or counseling services can aid in recovery and help restore confidence.
Staying Safe on Dating Platforms
Dating platforms offer safety features like identity verification and reporting tools, which can help identify and block scammers. However, these tools are only effective if users remain on the platform. Moving to external communication channels prematurely increases the risk of falling victim to scams. If something feels off, trust your instincts and report suspicious profiles to the app administrators.
Conclusion
Romance scams exploit trust and vulnerability, turning genuine emotions into opportunities for deceit. By understanding the warning signs and adopting protective measures, you can safeguard yourself from falling victim. Online dating platforms can be a great way to meet new people, but staying vigilant ensures your journey is both safe and fulfilling. Remember, trust your instincts, verify identities, and always prioritize your safety.